![]() ![]() According to Pinterest, verified merchants will also “become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.” This means that retailers will receive a number of special perks, such as their products showing up in within dedicated pages like ‘related products’, and access to data insights and metrics such as customers’ average order value. In order to heighten awareness of the initiative, Pinterest has also partnered with influencer and designer Lauren Conrad, who has created a board of eco-friendly products from her fair trade ecommerce marketplace, The Little Market.Īnother new feature from Pinterest is the ‘Verified Merchant Program’, released in March, which enables vetted retailers to display a blue checkmark on their profile if they meet certain criteria. See hundreds of shoppable pins from sustainable and ethical small businesses. /V3lnNoF80T Today is launching their new editorial shop curated for Earth Day, and it features Made Trade! ![]() Hey everyone, Cayley and Andy here, the co-owners of Made Trade. The idea is to bring increased visibility and exposure to these businesses at what is an undoubtedly crucial time, and to capitalise on the growing interest in shopping on the platform. At the same time, Pinterest has noted an increase in searches for ‘eco-friendly living’ and ‘zero waste products’, which have risen 93% and 108% respectively.Īs a result of this, and to coincide with Earth Day on April 22nd, Pinterest has added a number of new products from sustainable brands onto the Pinterest Shop, which also happen to come from from 21 small and medium-sized businesses in the US. Pinterest Shop to highlight small and sustainable brandsĪccording to Pinterest, searches for ‘support small business’ have increased by 351% on the platform as users increasingly look to buy and support small and independent companies. One of the tool’s main benefits – particularly in comparison to other free editing tools – is that videos are integrated with the Google Ads program, meaning that the videos will be served to relevant viewers on YouTube. The tool had been in development for months, however, its release was accelerated in order to help businesses with their communication and content strategies in light of coronavirus.Īli Miller, director of Product Management at YouTube Ads, explained in a blog post: “It’s a free beta tool that animates static assets – images, text and logos – with music from our library.”Įssentially, users are able to create and customise short videos (of six or 15 seconds in length), which they can then share via YouTube or use in a YouTube ad campaign. Consequently, YouTube has launched its ‘Video Builder Tool’, which allows small businesses to create video content for free. On top of this, of course, businesses are now unable to hold in-person video shoots. YouTube’s video ad toolĬreating quality video content is not always easy, particularly for small businesses who might lack the skills or budget to do so. This means that merchants can connect their Shopify business to Facebook, while still making their customers’ shopping experience feel native to each individual app. One of these is Shopify, which has also announced the launch of a new unified Facebook channel. With the launch of Shops, Facebook has partnered with eight third-party shopping platforms. By contrast, Shops is aimed at businesses, enabling them to compete with established retail stores on the likes of Amazon and Etsy. The feature will also appear on Instagram, allowing users to discover Shops via Stories or ads.įacebook already allows sales through Marketplace, however, the platform is centred around selling personal belongings (similar to Craigslist or eBay). Shops allows businesses to create digital storefronts for free, so that customers can buy products directly from Facebook or a retailer’s website. The move comes as many retailers have been forced to shut down bricks-and-mortar stores due to the coronavirus pandemic, with many now looking to sell online. ![]() Facebook launches Shopsįacebook has announced the launch of Shops, a new feature that will enable businesses to display and sell their products on the platform. Here’s more on what platforms are doing, and how the new features work. With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic.
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